Be the Catalyst: Behavioural Strategies to Support Women Entrepreneurs

The Be the Catalyst: Behavioural Strategies to Support Women Entrepreneurs is a practical toolkit co-developed with Busara and in partnership with Atal Innovation Mission, NITI Aayog and CITI Foundation. This toolkit seeks to address the unique challenges faced by women entrepreneurs in India by utilizing behavioural science to identify and mitigate the invisible barriers and biases within the entrepreneurial ecosystem.

Women entrepreneurs in India have made significant strides, contributing to sustainable business growth and meaningful social change. However, many continue to face psychological and structural barriers that limit their access to funding, mentorship, and support. The Be the Catalyst toolkit offers actionable, low-cost strategies designed for incubators, accelerators, and investors to create a more equitable entrepreneurial landscape, ensuring women entrepreneurs receive the specific support they need to succeed.